What Are Banner Ads?

By Ted Dhanik 

The internet has completely revolutionized marketing and advertising.  Marketing online versus offline has many advantages.  The advertisements that appear on your screen as you scan the internet are banner ads.  Banner ads are a form of ad that is embedded into particular websites.  Banner ads generally feature a message that is related to the content on the website or that is geared towards the demographic that frequents that website.

Banner advertising can be somewhat expensive, but the return on investment typically makes it worthwhile.  Banner ads can easily attract new clients which can help to generate more revenue.  This article will explain how banner ads work and why you should consider purchasing them for your business.

Banner ads serve two main functions.  First, they work to catch the attention of potential clients.  The other main function of banner ads is to generate income for the sponsoring company.  This is known as a payback system.  Essentially, every time someone clicks on the banner ad, the owner of the content receives a small compensation.  Most banner ads generate about five to ten cents for every click.  It might seem like an insignificant amount, but it can add up quickly.  Websites that generate a lot of traffic can make a good amount of money through the use of banner ads.

Due to the fact that banner ads don’t need to be continually updated and monitored, this type of advertising is one of the easiest ways to promote a business online.  Banner ads are an amazing way to bring in new clients for all different types of businesses.  This is one of the most successful types of advertising because it is geared towards a specific audience, which means that the company’s ROI (return on investment) increases dramatically.  Another great advantage is that instead of spending thousands of dollars to post one ad in a magazine, digital advertisements can be replaced quickly and efficiently.  One of the reasons that banner ads are so successful is that they are interactive with the audience.  Therefore, businesses can quickly evaluate whether specific ads are achieving the desired results or not.

Author bio: Guest post is provided by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing solutions for direct response marketers.  Ted Dhanik has extensive experience with banner and display advertising.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace.